For Cory Creath, co-founder and principal at AXIS/GFA Architecture + Design, the ability to ride the wave of a construction boom and still stay afloat during economic downturns stems from the firm’s diversity of services.
The company is an architectural firm that specializes in the hospitality industry and multifamily residential projects. AXIS/GFA also works on both new-build projects from the ground up as well as renovations. “Most firms do one or the other,” Creath explained.
Creath added that some firms are concerned that the number of new hotel projects will start to slow.
“But our experience is (that) the renovations side continues when there is a downturn,” he said.
The firm was founded by Creath and Shawn Alexander in 2001 as AXIS/GFA Architecture + Design. In 2017, the company merged with Los Angeles-based Gene Fong Associates to become AXIS/GFA Architecture + Design.
“With the merger, GFA brought us a deeper amount of experience on the new build side of hotel architecture,” said Creath.
While hoteliers tend to look for more upscale designs, multifamily residential developers are also looking to AXIS/GFA because of its experience in hospitality and to incorporate similar design amenities.